JOB DETAILS

Territory Sales Executive
Date Posted:06-10-2026
Job Summary
  • Skills
    Sales Planning & Target Achievement
  • Business Unit/Functions
    Modern Trade
  • Designation
    Territory Sales Executive
  • Work Location
    Kerala
  • Position Name
    Territory Sales Executive
  • Educational Qualification
    B.Com
  • Experience
    3 - 5 years
  • Job Category
    Permanent Employee

Job Description

 

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About Orkla ASA

Orkla ASA, based in Oslo, Norway, is a powerhouse in industrial investment, focusing on brands and consumer-centric businesses since its inception in 1904. Navigating diverse market landscapes, Orkla manages a broad portfolio spanning branded consumer goods, aluminium solutions, and financial investments. The company oversees 11 portfolio companies, employs over 20,000 people, and boasts an operating revenue of $5.43 billion, demonstrating a steadfast commitment to sustainable value creation.

Glimpse of our diverse portfolio at Orkla ASA
Jotun Leading global manufacturers of paint and powder coatings
Orkla Foods Europe Offers well-known local branded products to consumers in the Nordics, Baltics and Central Europe
Orkla Confectionary & Snacks Holds leading positions in the confectionery, biscuits and snacks categories in the Nordics and Baltics
Orkla Food Ingredients Leading supplier of bakery and ice cream ingredients in the Nordics and Baltics
Orkla Health Leading Nordic branded consumer health company with international niche positions within food supplements, oral care, wound care and personal care
Orkla Home and Personal Care Norway's largest supplier of cleaning and personal care products
Orkla India Based in India, consists of 3 Business Units (BU) – MTR Foods, Eastern Condiments, and Internal Business
The European Pizza Company One of the top pizza franchise chains in Europe, with a network of 850+ franchise outlets in Finland, Benelux, Germany and Poland
Orkla House Care With six leading brands, offers painting tools and accessories
Health and Sports Nutrition Group Largest e-commerce operator in the Nordic region in health and sports nutrition
Pierre Robert Group Supplier of basic and wool garments for men, women and children
About Orkla India

Orkla India's success story is intricately linked to its ability to cultivate deep consumer connections with its flagship brands, MTR Foods and Eastern Condiments. These brands have transcended mere products, becoming household names synonymous with tradition, taste, and trust in Indian kitchens. MTR and Eastern Condiments are not just market leaders in their respective categories (ready-to-eat meals and spices), but also enjoy a special place in consumers' hearts.

Beyond Borders: Export Success Fuelled by Brand Love

A significant portion of Orkla India's sales come from exports. MTR and Eastern condiments resonate with the Indian diaspora and those seeking a taste of authentic Indian flavours. The "love" for these brands transcends geographical boundaries, making them successful exports.

MTR Products
Eastern Products

Orkla India, in its endeavour to expand and fortify its portfolio in the Indian markets is consistently exploring opportunities for potential acquisitions. The evolution of Orkla in the Indian market has just begun, promising growth, diversification, and a stronger market presence.

# A HOME TO GROW
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We are committed to creating a work environment where every team member feels valued, respected, and empowered to contribute their best. At Orkla India we strive to be #AHomeToGrow which embodies our commitment to creating a nurturing and growth-oriented environment for our employees.

Through #AHomeToGrow, Orkla India reinforces its dedication to being more than just a workplace. We are a community that supports the holistic growth and well-being of our employees, making Orkla India a truly great place to work.

4 Pillars of our EVP: #AHOMETOGROW
Stay Eager to Learn Each one of you, as a part of this culture of continuous learning, becomes a torchbearer of innovation and growth.
Find Like Minds 'Finding Like Minds' is not just about working together; it's about growing together.
Be Local, Globally A unique amalgamation that makes us not just a global entity but a true home resonating with the spirit of every local community we touch.
Continue the Love 'Continue the Love' is not just a sentiment; it's a mission to bring people closer through the joy of authenticity & shared meals, regardless of borders.
Brave | Trustworthy | Inspiring

Our core values drive our everyday routine which enables us to uphold our commitment to delivering the authentic flavours of Indian cuisine to households around the world.

Brave (Innovation): Embrace change and actively seek new solutions, demonstrating the courage to explore innovative ideas that contribute to the company's growth and success.

Trustworthy (Reliability): Uphold a commitment to reliability by consistently delivering high-quality work, meeting aspirations, and fostering transparent communication to build trust with colleagues and stakeholders.

Inspiring (Continuous Improvement): Strive for personal and professional growth, inspiring others through a dedication to ongoing learning, excellence, and a positive impact on team dynamics.

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Job Title Territory Sales Executive
Function/Department Sales
Company/Division Orkla India Limited
Job Location HQ
1. Position Summary & Scope

Drives sales growth within assigned territory by managing distributors/retailers, increasing product availability, executing promotions, building customer relationships, and achieving sales targets for FMCG products.

2. Areas of Responsibility (Key Result Areas)
  • ➢
    Deliver primary and secondary sales targets in respect of volume, value, product/SKU market mix
  • ➢
    Drive outlet coverage, availability and visibility
  • ➢
    Ensure visibility of company products in store shelves
  • ➢
    Implement and administer sales systems, reporting, distributor policies, stock norms, application of credit and discounts, billing and collections
  • ➢
    Develop short term and long-term sales objectives through effective use of sales data
  • ➢
    Application of structured selling process and negotiation techniques to achieve the business targets
  • ➢
    Monitor hygiene in documentation, adherence to visibility templates etc
  • ➢
    Manage Distributor infrastructure (ROI, Coverage, Delivery Units, Godown Management, Credit in Mkt etc)
  • ➢
    Ensure closure to grievances immediately
  • ➢
    Ensure adherence to stock policy in trade
  • ➢
    Developing customer organization
  • ➢
    Analyze how to improve the competitive position in the market through improved customer service for his customers
  • ➢
    Negotiate with his Stockist and develop his people on managing customers to obtain more business by giving excellent customer services in technical & product Range
  • ➢
    Monitor systematically the performance of the Stockist for his existing Customer, Assets and take corrective action (infrastructure gaps)
  • ➢
    Identify growth opportunities in territory
  • ➢
    Manage frequent change in SOP for coordinated Sales calls
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3. Organizational Relationships
Reporting To Area Sales Manager
Number of Direct Reports  
Total Team Strength  
Reporting Roles  
4. Job Accountability Indicators
Financial Non-Financial
  • ✓
    Sales value
  • ✓
    Sales volume
  • ✓
    Cost of sales
  • ✓
    Collections
  • ✓
    Outlet coverage
  • ✓
    Market returns as %age of sales
  • ✓
    Visibility, availability and freshness of stocks
5. Qualification and Experience
Educational Qualifications Required Relevant Experience
  • ✓
    Graduate. MBA Added advantage
  • ✓
    Minimum 4 Yrs Relevant Experience with FMCG Organisation of Repute.
  • ✓
    Should have exposure to markets of the HQ location.
  • ✓
    IT Literate with Basic Fundamentals of MS-Office, and Internet Explorer
6. Key Skills & Core Competencies
Functional Competency Behavioural Competency
  • ✓
    MS Office
  • ✓
    Adherence to systems and processes
  • ✓
    Negotiation Skills
  • ✓
    People Management
  • ✓
    Good Stockist Management skills
  • ✓
    Interpersonal skills
  • ✓
    Communication Skills
  • ✓
    Drive and Initiative
  • ✓
    Innovative Approach

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